Writing for the Educational Market: A 6-Week Online Program

Online | Business of Publishing
Whether you’re an emerging writer, a seasoned educator, or someone looking to expand your reach in the educational market, this multi-week program will equip you with the knowledge and resources needed to navigate the ed market landscape and effectively submit work to educational publishers.

August 15 - September 19

Online

$499

Overview

Multi-Week Online Course

Whether you’re an emerging writer, a seasoned educator, or someone looking to expand your reach in the educational market, this multi-week program will equip you with the knowledge and resources needed to navigate the ed market landscape and effectively submit work to educational publishers. Led by professionals in the educational market (Sandra Athans, Mike Downs, and their special guests, Harold Underdown and Dorothy H. Price), this online program will offer group and individual support to help you navigate educational publishing opportunities with confidence.

  • Live sessions (with closed captioning available) on Thursdays from 7:00pm – 8:30pm Eastern (August 15, 22, 29 & September 5*, 12, & 19)
  • *Please note that Thursday, September 5th runs from 7pm – 9pm, though you will only report to class for your 15 minute 1:1 consultation (Remaining time that week should be spend independently working on your submission packet.)
  • Recorded content and resources in the virtual classroom throughout the course
  • Weekly assignments August 15 – September 12 (posted in the virtual classroom)
  • Optional written critique of your completed submission packet (at an additional cost after the program)
  • 30 participants max

Why This Workshop?

Discover opportunities in the Ed Market for children’s book writers with this 6-week online program, hosted by professionals who both write and edit for the educational market. Projects explored during the program include photo-illustrated picture books, fiction, nonfiction, poetry, memoirs, reader’s theater skits, lesson plans, and much more.

Dig into:

  • Educational vs. Trade Markets
  • Types of Curriculum Projects
  • Academic Standards
  • Preparing your submission packets, résumés, and query letters
  • Types of manuscripts: fiction, nonfiction, poetry
  • and more!

You’ll engage in faculty lectures, and Q&A sessions, explore resources, and complete writing exercises. You’ll have access to an abundance of pre-recorded lectures and resources in the virtual classroom. Additionally, you will find robust weekly discussions in the virtual classroom related to your writing exercises.

This workshop includes a 1:1 consultation, where you’ll ask individual questions about your journey into the educational market, and share materials that you’ve crafted for your submission packet.

Feedback Expected

  • Informal written feedback from faculty and peers in the virtual classroom following each assignment.
  • A 15-minute, one-to-one consultation with your faculty to discuss your questions and review your writing samples so far (see consultation details below).
  • Optional post-course paid written critique of your completed submission packet.

It’s a Great Fit If:

  • You are a writer who wants to work in the educational market. Educational publishing companies need you!
  • You’re an educator with experience in sharing books from the Educational Market with your students. We’ll show you how you can play to your strengths when writing for this market.
  • You have a passion for education and/or teaching and wish to ignite a love of learning in readers.
  • You are seeking ways to break into publishing and want to learn more about the exciting opportunities that educational markets have to offer.
  • You like the structure of weekly lectures and writing exercises. All sessions take place via Zoom, with community building within the virtual classroom.

Note: Live sessions take place via Zoom. It is a good idea for you to install Zoom prior to the workshop and review the Zoom tutorials for “meetings” if this will be your first time taking a course on Zoom.

Detailed Agenda

All Times are Eastern Standard Time. Click on the headings below to explore the agenda in more detail.

Pre-Workshop

  • One week prior to your course, you will receive a link to our virtual classroom where you can introduce yourself to fellow writers and engage in Highlights Foundation related resources (including our Community Standards). This classroom will be our hub throughout the program where you will post weekly assignments.
Week 1: Today's Educational Market

Thursday, August 15, 2024 (7pm – 8:30pm Eastern LIVE)

  • Course Overview
  • Introductions
  • Write for the Educational Market Today! with Mike, Sandra, and Dorothy

Throughout the Week: Virtual Classroom Work

  • Pre-recorded video: Ed Market Writer Experiences
  • Assignments: Review Action Plans & Educational Market Publishers
  • Discussion board: List Questions and/or reflections of the writing exercise
Week 2: Finding Your Fit & Getting the Work

Thursday, August 22, 2024 (7pm – 8:30pm Eastern LIVE)

  • Intro to Your Ed Market Résumé & Getting to the Gist of Your Query Letter with Mike and Sandra
  • Q & A

Throughout the Week: Virtual Classroom Work

  • Pre-recorded video: Ed Market Editors
  • Assignments: Researching Publishers; Résumé & Query Drafts
  • Discussion board: List Questions and/or reflections of the writing exercise
  • Additional Resources: Sample Résumés & Queries
Week 3: Writing Samples
Thursday, August 29, 2024 (7pm – 8:30pm Eastern LIVE)

  • Intro to Writing Samples with Mike and Sandra
  • Q & A

Throughout the Week: Virtual Classroom Work

  • Pre-recorded video: Beyond the Ed Market
  • Assignments: Writing Sample (Submission Packet); Preparing for consultations
  • Discussion board: List Questions and/or reflections of the writing exercise
  • Additional Resources: Sample Writing Pieces; Sign Up for 1:1 Consultation
Week 4: One-to-One Consultations

Thursday, September 5, 2024 (7pm – 9pm Eastern LIVE)

  • Please note extended time to accommodate all 1:1 meetings (15 minutes each). You only need to be online for your meeting time with Mike, Sandra, or Dorothy
  • You’ll be placed in a break out room with your mentor for a 15 minute session to discuss your writing assignments and questions (arrive 5 minutes prior to your scheduled meeting time)

Throughout the Week: Virtual Classroom Work

  • Pre-recorded video
  • Assignments: Writing Sample Revision (Submission Packet)
  • Discussion board: List questions for next week’s visiting editor
Week 5: Landing and Writing Your First Assignment

Thursday, September 12, 2024 (7pm – 8:30pm Eastern: Live)

  • Discussion with visiting Editor, Harold Underdown
  • Landing Your First Assignment with Mike and Sandra

Throughout the Week: Virtual Classroom Work

  • Assignments: Drafts & Revisions (Submission Packet)
  • Discussion board: Ask questions and offer resources
Week 6: What Happens Next?

Thursday, September 19, 2024 (7pm – 8:30pm Eastern LIVE)

  • What Happens Next? with Mike, Sandra, and Dorothy
  • Open Q & A

Throughout the Week: Virtual Classroom Work

  • Review resources
  • Discussion board: List Questions and/or reflections
Post-Course (OPTIONAL)
An optional written critique on your submission packet is available following the class. The critique includes written feedback provided for you within 4-6 weeks of submission. Optional post-course submission details will be shared during the September 19th class.
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Commitment Required for the Best Experience

This multi-week course is best if you attend or watch all lectures. We recommend setting aside time to do the writing exercises. We strongly recommend taking advantage of the 1:1 consultation to ask your questions, and share your work. (Note: If your schedule does not allow you to attend the live sessions and you would still like to register, that’s OK! You’ll have access to the recordings with closed captioning. They’re posted the day after the session, and they’ll be available through October 31, 2024.)

The Highlights Foundation strives for a safe and inclusive environment. You will have access to our Community Standards prior to the workshop where we ask for your respectful engagement with fellow creatives, including our faculty and staff.

How It Impacts Kids

The Educational Market puts books into kids hands all around the world. Your books can connect with kids and enrich their learning experience at school and home.

Testimonials from Our Community

“I appreciated the time given to discuss my resumes, samples, and introduction letters. The feedback was awesome, and such a great learning tool.”

“I feel much more confident with my submission packet to publishers. The individual consultations were also very helpful!”

“I had no idea there were such opportunities in the education market. Providing the samples was a huge benefit, the speakers you chose were excellent, the break outs and individual conference with one of you to critique my work was icing on the cake. ”

“The faculty was outstanding! They are organized, helpful, thoughtful, and caring.”

Books by Sandra K. Athans

See More

Book cover: Tales From the Top of the World
Book cover: Secrets of the Sky Caves
Book cover: Close Reading and Writing
Book cover: Analyzing Structure and Evaluating Ideas

Books by Mike Downs

See More

Book cover: The Flying Man
Book cover: You See a Zoo. I See..
Book cover: Pig Giggles and Rabbit Rhymes
Book cover: Great Minds and Finds in Africa

Meet the Faculty

Special Guests

DETAILS

August 15 - September 19

$499

Online

Access

When you register for this course, you’ll receive information via email to confirm.

For mini courses (one or two nights only), you’ll receive webinar links immediately to use on the evening of the course.

For longer courses, you’ll receive an invitation to your virtual classroom as the workshop approaches.

Learn more about the technology that we use for our online workshops.

Our Mission in Action

Share Your Story, Inspire a Child
Scholarships
Equity & Inclusion in Kidlit
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The Highlights Foundation positively impacts children by amplifying the voices of storytellers who inform, educate, and inspire children to become their best selves.  Learn more about our impact.