Marketing Opportunities for Storytellers: A Two Night Mini

Online | Picture Books, Early Readers and Chapter Books, Novels, Nonfiction, Poetry, Illustration, Business of Publishing
Join award-winning writers Valerie Bolling and Janae Marks to learn strategies and marketing and publicity possibilities to get your books in front of readers and the adults who care for them.

November 28 @ 7:00 pm - November 30 @ 8:15 pm




A Two-Night Mini Online Course

The story is at the heart of all we do, even when we switch from crafting the story to getting the story into reader’s hands. There are boundless opportunities for children’s book writers and illustrators to market their work, and get their books in front of readers and the adults who care for them. Join award-winning writers Valerie Bolling and Janae Marks for this short course of two, 75-minute sessions offering limited interaction with the community, but loads of information on marketing and publicity possibilities.

  • Tuesday, November 28, 2023 (7pm – 8:15pm Eastern)
  • Thursday, November 30, 2023 (7pm – 8:15pm Eastern)
  • Webinar-style program with closed captioning available and limited interaction in the chat
  • You’ll have access to the recordings through December 31, 2023.

Why This Workshop?

There are boundless opportunities for children’s book writers and illustrators to market their work, and get their books in front of readers and the adults who care for them.

Learn from picture book writer Valerie Bolling and novelist Janae Marks as they discuss topics like:

  • How much is expected of YOU, the storyteller
  • Opportunities to speak with librarians, teachers, and fellow writers
  • Social media and digital promotion
  • School visit tips
  • How to balance your generative work with promotion

Feedback Expected

  • None included in the course. There will be limited interaction in the chat feature of the webinar-style program.

It’s a Great Fit If…

  • You are an author and/or illustrator. This course is open to both authors and illustrators, and will include personal and promotional experiences shared by a picture book author and a novelist.
  • You would like to develop or refine your marketing and promotion plans for your children’s books. This short course will offer several possibilities to consider when building a marketing plan for your stories.
  • You are a debut author or illustrator. Learn ways to get your new title into the hands of readers, including children, teachers, and librarians.
  • You are comfortable with the craft elements of building stories, but need some support when it comes to spreading the word about your work.
  • You’re looking for something short, sweet, and smart! This is not a full workshop. Instead it is two, 75-minute sessions meant to engage and build your knowledge of marketing and promotional opportunities directed by book creators.

Tentative Agenda

At registration: You will receive a Zoom link to use each night of the course.


If you are unable to attend either session for any reason, you’ll have access to the recordings (with closed captioning) through December 31, 2023.

Please note that if you register for the course after the start of the first session, you will not receive recordings immediately.  You’ll receive both recordings after the close of the last session, usually within 24 hours.

All Times are Eastern Standard Time.

Part One: Tuesday, November 28, 2023 (7pm-8:15pm Eastern)

Before Your Book’s Release

  • Know the difference between marketing and publicity
  • Collaborate with your publisher and maximize your online presence 
  • Plan launch events
  • Open Q&A
  • Homework: Analyze (or create) your marketing plan and look for opportunities. (If you don’t have a book release in progress, consider a possible project for this exercise.)
Part Two: Thursday, November 30, 2023 (7pm-8:15pm Eastern)

After Your Book’s Release

  • Explore creative social media opportunities

  • Pitch yourself for school visits, festivals, conferences and more!

  • Balance promotion with writing/illustrating your next book

  • Open Q&A


How It Impacts Kids

Kids need to know about your books to fall in love with your stories. This opportunity can help you begin to develop marketing and promotional plans to get your stories into the hands of kids.

Testimonials from Our Community

“Loved that Valerie was able to create an interactive space during a webinar. Loved that she provided time for us to try out what we were being taught.”

“I loved listening to Janae Marks’ tips!”

“I enjoyed the information presented, but also the way in which information was presented felt very personal.”

Meet the Faculty


November 28 @ 7:00 pm - November 30 @ 8:15 pm




When you register for this course, you’ll receive information via email to confirm.

For mini courses (one or two sessions only), you’ll receive webinar links immediately to use on the day of the course.

For longer courses, you’ll receive an invitation to your virtual classroom as the workshop approaches.

Can't Attend Some Sessions Live?

That's generally okay!  We know that you are juggling other demands with your workshop.

Recordings are made available to all registrants for most live sessions, usually the day after the session.  Check your course description for specific details about session recordings, and when they are released.

We also try to suggest in the description how using the recordings may impact your experience if you can't attend live.  But ultimately, it's up to you!  Let us know if you need help.

Learn more about the technology that we use for our online workshops.

Workshops for Writers & Illustrators

> Online
> In-Person
> On-Demand (Self-Paced Online)

New to the Highlights Foundation? Try these:

About Children's Publishing | The Whole Novel Workshop | Summer Camp


Need help deciding on a workshop?  Ask an ambassador!

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Our campus (The Barn at Boyds Mills) is tucked away in the foothills of the Pocono Mountains of Pennsylvania.  It's a few hours from both New York City and Philadelphia, but worlds away from everyday life.

Line drawing of the Barn at Boyds Mills

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