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Crafting Successful Author Visits 2018 | April 29 – May 4, 2018

Create and deliver an impressive school visit with our faculty by your side.

School visits are a powerful way to get your book into the hands of readers. But how do you take what you’ve written or illustrated and turn it into an attention-grabbing presentation for kids? In “Crafting Successful Author Visits,” you will learn strategies for creating and delivering engaging talks, information on developing materials for teachers and students, and guidelines for developing other promotional tools.

Peter Jacobi, journalism professor and former newsman for NBC and ABC, will coach you in the fundamentals of public speaking. Peter will teach the seven essential parts of speech writing as well as tips for audience engagement.

Carmen Oliver and Jan Cheripko will advise you in the creation or revision of your presentation intended for a school audience. In addition to one-to-one feedback on your presentation, Jan and Carmen will accompany you to an on-site school visit during the workshop.

Along with the fundamentals of public speaking and material preparation for your school visit, you will receive an overview of other marketing techniques, including social and traditional media.

This workshop is not to be missed for any author or illustrator who would like to develop or refine their school presentations. School visits sell books. Join us for this hands-on workshop designed to make your school visits a success!

Preliminary schedule:
Arrival, Hors d’Oeuvres, Dinner, Welcome and Special Guest Andrea Loney

Polishing Your Presentation Skills, Peter Jacobi
Booking Speaking Engagements, Carmen Oliver

Reading from a Script, Peter Jacobi
Creating a Successful Talk, Peter Jacobi
Conference proposals, Jan Cheripko
Building Your Author Brand: Enewsletter, Social Media & More!, Carmen Oliver
A Workshop for Educators, Jan Cheripko

Your School Visit Shrinks and Expands as Needed, Carmen Oliver
Material preparation
Individual conferences about marketing, proposals, materials, press
Individual conferences about the school presentations

School visits
Post-visit critiques

Post-visit critiques
Closing comments, Peter Jacobi

Faculty Blog Posts:
Peter Jacobi: On Conducting Interviews
Day 4: The School Visit
Jan Cheripko–The Key to a Successful Presentation: Listen to Your Audience
Peter Jacobi: 3 Myths That Published Writers Need to Banish
Faculty Interview: Carmen Oliver
Peter Jacobi: Five simple rules to minimize the dangers of public appearances
Student Spotlight 2017: Author Visits

Hear what 2017 alum Leah Henderson had to say about the course:

Faculty & Special Guests

"The synergy and positive energy from three faculty members were almost unbelievable."

"Peter Jacobi, Jan Cheripko, and Carmen Oliver were all fantastic! Very knowledgeable instructors with lots of wisdom and experience to share. We all learned a great deal from them."

"This truly was an essential "boot camp" for debut authors!"

"The workshop was small and intimate, which kept me focused and allowed the instructors to do a deep-dive into the information."