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  Workshop Description Back to Founders Workshop Main Page
 

Date: October 22–25, 2007
Arrive Monday, October 22, at 3 PM for a tour of HIGHLIGHTS FOR CHILDREN® and Boyds Mills Press
Depart Thursday, October 25, after brunch

Designed For: Publishers, Editorial and Design Directors, Commissioning Editors and Designers, and Production Executives who place and manage outsource work

Workshop Tuition: $975

Limited To: 15 participants

 
 

The course is aimed at anyone who is considering, or currently using, outside agencies to handle all or part of the editorial, design, and production work of book projects. It could also be of interest to students of publishing (who could be sponsored by their course providers), and the “executive development” of commissioning editors, designers, or production managers, who may be involved in sourcing, commissioning, and managing packagers. It covers the underlying reasons why publishers outsource work to packagers, and the “mechanics,” benefits, and possible pitfalls. It teaches directors/editors/designers/managers in publishing houses how to manage this way of working—which is different from managing in-house staff and is also different from managing a collection of individual freelancers.

The emphasis of the course is on identifying the issues that the publisher client needs to be aware of, the possible pitfalls (and how to prevent and avoid them), and generally how to develop an understanding of how the process can work smoothly to the advantage of the project in hand and of all concerned.

The course will include the following headline sessions:

  • Introduction: What Is a Packager/Developer?
  • Why Do Publishers Outsource?
  • What Do Publishers Outsource?
  • Selecting the Packager/Developer
  • The Brief
  • The Schedule
  • The Budget
  • Financial Arrangements
  • The Contract
  • Managing and Monitoring
  • Feedback

As part of the workshop, participants will work in small groups to complete practical, hands-on assignments drawn from real-life situations.

  
General Workshop Information Request an Application for this Workshop
  Workshop Leaders


Lionel Bender

Lionel Bender
Author, editor, and a founding partner of packagers Bender Richardson White, Lionel has thirty years of experience working exclusively with and for book packagers. He started his publishing career working with the pioneers of the book packaging industry: Mitchell Beazley, Dorling Kindersley, Rainbird, and Aladdin Books.

Bender Richardson White is a U.K.-based book packager—also known as creation, development, or fulfillment houses—that produces illustrated nonfiction/information and educational books for many publishers in the United Kingdom and United States, including Boyds Mills Press, Facts on File, Picture Window Books, Heinemann Library, and Weigl Educational Publishers. BRW produces approximately seventy books a year.


Kim Richardson

Kim Richardson
A founding partner of packagers Bender Richardson White, Kim draws on thirty years of experience in publishing and packaging, especially in the areas of sales, production, and contracts and budgets, and administration of the business.

Bender Richardson White is a U.K.-based book packager—also known as creation, development, or fulfillment houses—that produces illustrated nonfiction/information and educational books for many publishers in the United Kingdom and United States, including Boyds Mills Press, Facts on File, Picture Window Books, Heinemann Library, and Weigl Educational Publishers. BRW produces approximately seventy books a year.