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The ABC's of School and Library Visits: Life in the Spotlight
     
 
The Path to Successful School and Library Visits, Self-Promotion, and Press Interviews
  Workshop Description Back to Founders Workshop Main Page
 

Date: March 16–21, 2010
Arrive Tuesday, March 16, at 3 PM for a tour of HIGHLIGHTS FOR CHILDREN® and Boyds Mills Press
Depart Sunday, March 21, after lunch

Designed For: The published author determined to maximize personal promotional effort after publication.

Maximum Capacity: 8 participants

 
 

It’s for the published author to determine how much time and energy should be invested in selling self and product, but if the most is to be made of a book and author in the marketplace, then personal efforts must follow that publication date.

This workshop not only introduces the participants to publicity techniques and the fine points needed to create fruitful relationships with the media, but it offers instruction, practice, and a real-life school experience for each enrollee in the development of public speaking and presentation skills.

Fine-tune your presentation and marketing skills with a workshop that offers

  • useful strategies for creating and delivering engaging talks;
  • videotaped public-speaking sessions and school presentations with useful feedback;
  • tips for marketing yourself to schools, libraries, and other potential venues;
  • information on developing brochures, Web sites, and other useful promotional tools; and
  • helpful pointers for working with the media to promote yourself and your work.

Workshop Fee of $995 includes cozy, individual cabins; all meals (provided by a top-notch chef); airport pickup service, if needed; and an intimate teaching setting in the living room of the Founders of Highlights for Children!

  
General Workshop Information Request an Application for this Workshop
  Workshop Faculty


Peter Jacobi

 Workshop Leader - Peter Jacobi
Peter is a journalism professor emeritus at Indiana University, a former ABC and NBC newsman, and a consultant with magazines and corporations. He has worked with writers, editors, and CEOs from all walks of life to make their words clear and engaging. His two guidebooks, The Magazine Article: How to Think It, Plan It, and Write It and Writing with Style: The News Story and the Feature, are standard journalistic references. Peter has also served as a music critic and columnist for the Bloomington Herald-Times, was a major contributor of essays to The Lyric Opera Companion, and wrote The Messiah Book: The Life and Times of G. F. Handel's Greatest Hit. He has been a frequent contributor to Highlights for Children and a long-time faculty member for the Highlights Foundation Writers Workshop at Chautauqua.
  Guest Speaker


Harold Underdown

 Harold Underdown
Harold is a free-lance editorial consultant. He has worked at Macmillan, Orchard, and Charlesbridge, and has experience in trade and educational publishing. Among the books he has edited are Evelyn Coleman and Daniel Minter’s The Foot Warmer and the Crow, Yumi Heo’s One Afternoon, Laurence Pringle and Bob Marstall’s An Extraordinary Life, Lisa Rowe Fraustino’s Ash, Grace Lin’s The Ugly Vegetables, and Sneed Collard and Michael Rothman’s The Forest in the Clouds. He is also the editor for the Young Patriots Series, published by Patria Press.

Harold enjoys teaching, and in that role wrote The Complete Idiot’s Guide to Children’s Book Publishing, now in its third edition. He founded and runs “The Purple Crayon,” a respected Web site with information about the children’s publishing world at www.underdown.org. He speaks and gives workshops at conferences, including the SCBWI’s national conferences in Los Angeles and New York and smaller conferences all over the country.
  Guest


Lindsay Barrett George

 Lindsay Barrett George
Lindsay Barrett George was born in the West Indies and grew up in New Jersey. She received a BFA degree from Manhattanville College and an MFA degree from the University of Wisconsin, where she majored in drawing and printmaking. After her studies in the Midwest, Lindsay returned to the East Coast and worked as a fine-art printer in New York City. She later got a job in publishing and worked as a designer in a children’s book department. Lindsay left New York City, had two children, and now spends her time creating children’s books.

Lindsay’s published works include the popular "Who's Been Here?" books from Greenwillow: Around the Pond: Who’s Been Here?; Around the World: Who’s Been Here?; In the Snow: Who’s Been Here?; and In the Woods: Who’s Been Here? Her most recent books include The Secret; Inside Mouse, Outside Mouse; and Alfred Digs. Lindsay has also coauthored and illustrated Beaver at Long Pond and illustrated Box Turtle at Long Pond.