Life in the Spotlight: Author Opportunities After Publication

It’s for the published author to determine how much time and energy should be invested in selling self and product, but if the most is to be made of a book and author in the marketplace, then personal efforts must follow that publication date. This workshop not only introduces the participants to publicity techniques and the fine points needed to create fruitful relationships with the media, but it offers instruction, practice, and a real-life school experience for each enrollee in the development of public speaking and presentation skills. Fine-tune your presentation and marketing skills with a workshop that offers

• useful strategies for creating and delivering engaging talks;
• videotaped public-speaking sessions and school presentations with useful feedback;
• tips for marketing yourself to schools, libraries, and other potential venues;
• information on developing brochures, Web sites, and other useful promotional tools; and
• helpful pointers for working with the media to promote yourself and your work.